Companies have been told that using social media as a means of public relations is beneficial in the long run, but ROI might take a little while since networking on social media sites like Facebook or MySpace is all about establishing relationships.
Online marketing consultants observe that many internet marketing professionals are hesitant about investing portions of their budget towards social media because returns are slow and not immediate.
However, if done well, social networking builds long-term relationships with online consumers.
Those looking for long-term, sustainable customer relationships can spend less per month using social media.
While 64% of surveyed businesses state they have tried social media out, 31% are not spending in this area at all.
U.S. retailers spent 7% more on paid search campaigns between October and mid-November 2009 across all major search engines -- Google, Bing, Yahoo -- compared with the same time last year, according to the SearchIgnite Mid Q4 2009 U.S. Search Marketing Report released Monday.
Consumers continue to buy online, but many are spending less on average per transaction. During the first half of the quarter, traffic conversion rates rose 17% year-on-year, but the average order value declined 27%.
People are buying online, according to Roger Barnette, SearchIgnite president. "We're feeling pretty good about how the quarter will end up," he says.
Retailers allocated a higher percentage of ad budgets to Bing this holiday season. U.S. retail marketers dramatically increased their search spend on Bing -- up 47% compared with MSN in the year-ago first half of the fourth quarter. Average order values on Bing are 21% higher than across all engines.
Despite retailers' increased allocation of their paid search dollars to Bing, Google still captures the majority of retail paid search campaigns with 75% of all budgets in the first half of the fourth quarter, compared with only 16% on Yahoo and 8% on Bing.
"Although the Monday after Thanksgiving is a big day for online retailers, there are several big days from now through mid-December," Barnette says. "You can't really compare it to 2008, because last year everything got thrown out the window. After Thanksgiving it all just fell off a cliff."
Research from SearchIgnite may reveal a rise in conversions and retail sales, but findings released Monday from CrownPeak suggests that companies are not making the most of online search marketing dollars. The study, "Holiday PPC Ad Strategies," suggests that retailers could do better by improving the connection between paid search ads and Web site landing pages.
In fact, of the 66% of advertisers that did not connect holiday search ads to targeted landing pages, nearly 13% drove traffic to the advertiser's home page. The remainder misdirected ads to general category pages, or ads that did not integrate the advertising copy. Only 34% of holiday-themed search ads analyzed in the study drove traffic to retail landing pages, but few had a call to action.
Half of product-specific advertisements linked either to a canned search or category page, or the retailers' home page. Some advertisers -- primarily content aggregators -- directed ads to specific landing pages, which featured advertisements for other providers of the product.
As part of the two-week study, CrownPeak analyzed search marketing results across 10 different holiday-themed phrases, including holiday deals, holiday gifts, Nintendo Wii, Elmo Live, and Christmas decorations. Individual advertisements were analyzed from more than 100 online marketers, all of which leverage the Google AdWords pay-per-click advertising product to disseminate campaigns.
For many online New Jersey marketing companies, online conversion rates are alot less than what they used to be. But simultaneously there are also some online marketing consultants who have experienced no significant drop in traffic conversions. This is because they have built exceptional subscriber loyalty over some years.
For many online New Jersey marketing companies, the biggest problem is email advertising deliverability. Email advertising is being filtered so heavily today that often less than 20% of a large mailing list gets delivered.
However, there are a few ways you can improve your email deliverability. One such way is to run it through a spam checker before sending it out. The best email advertising programs have built in systems that give you spam scores before sending your email out. So, for example, let's your email scores higher than a 1 on a 5 point scale, you should probably revise your email.
Also, a business totally dependent upon email advertising is not a very solid business. Businesses need a database that has not only names and email addresses, but physical mailing addresses as well. That way, if something apocalyptic ever happened in the world of email or the internet, they could just start using direct mail and still be in business.
Many ISP's now monitor email delivery rates, bounce rates, and even open rates. They use readily available data, and if a given ISP or third party list host has a dismal record, they may block all emails from that source. If ISPs are blocking sources that send out alot of emails that have very poor open rates, some online marketers may have to move to a different outlet.
For example, a business could start marketing through various social networking sites, such as Facebook, Twitter, or MySpace, and even build a larger email database. Businesses could use these social networking sites in much the same way that email is used. They can send direct communication messages with product/service offers, discounts, value deals, etc. And, since social networking sites are free to use, businesses will save money.
In the last post, I wrote about optimizing your website to tell Google and your visitors where you are and what you do. But another important online place where it's absolutely critical to clearly identify where you are and what you do is your local business profile on Google Maps, Yahoo Local, and Bing Local.
Your Categories
In Google Maps, you can categorize your business in up to 5 categories. They may be standard categories that are provided by Google Maps or those that you can create yourself. Use 1-2 of the standard Google Maps categories that best fit your business, and then create 3-4 that contain your best keyword terms plus the geography terms for which you want to be found.
For example, as a New Jersey marketing company, we classify ourselves in the already established categories of Advertising, and Marketing. For our other four categories we use the top keyword phrases for which we want to be found, such as cable advertising, outdoor advertising, radio advertising, print advertising, traditional media advertising, or automotive ad agency.
The categories you choose may be based on any criteria that are important to you. Some suggestions are your most profitable procedures or the categories in which your strongest competitors have categorized themselves. The categories may also be based on some other criteria known only to you.
Use geographic terms in your categories in order to make it completely clear to Google where you do business. Using the names of nearby areas may also help your site rank better for those searches. For example, our office is in Westfield, NJ, but most searchers use "New Jersey" or "NJ" in their queries, so we use New Jersey terms in our categories instead of Westfield terms.
However, Yahoo Local and Bing Local do not allow you to create your own categories. So you must choose as many categories as you are allowed, picking the most appropriate and most important first.
Your Descriptions
Also use geography terms within the description area of your profiles, where you have complete control of what is written. These descriptions are crawled and indexed by the local spiders, so make certain they find your most important geographic terms within them.
Your Attributes
Attributes (only in Google Maps) allow you to go crazy with terms to tell spiders and humans what you do and where you do it. You can, in essence, create and name a field whatever you want and then populate it with terms describing that property.
Almost every business pulls people from both its immediate location and surrounding areas. So, you could create a field named Locations Served and list the towns and neighborhoods near you and from which your business typically draws customers.
Some business, like plumbing, carpet cleaning, lawn care, and pet sitting go to the customer instead of customers coming to them. For a business like this, you could title a field Service Areas and list the places where you are willing to travel to provide your services.
You can also include attributes that allow you to use keyword terms that contain geographic modifiers. For example, if you have an advertising agency in New Jersey, you could create a field titled New Jersey Marketing Services and populate it with terms like "New Jersey marketing", "traditional media in NJ", "best ad agency NJ", "online marketing consultants NJ", "public relations NJ", and "New jersey retail advertising agency". This is an effective way to help you rank for long-tail terms that apply to where you are and what you do.
Your Coupons
Although not every business type has been traditionally associated with coupons, creative entrepreneurs are finding ways to use them to their benefit. Nearly every business can offer some sort of discount or value-added coupon for its goods or services. For inspiration you can look around to see what your competitors are doing with coupons. Then, when you create your coupons, include your best keyword terms plus your location in the offers.
It's highly likely that attributes from Google Maps Local Business Listings and coupons from all of the platforms are pushed out to other places on the Web, such as Google Base and coupon Web sites, so the impact can be very far-ranging.
Local business listings are designed to help searchers find businesses in particular geographic locations. Make it easy for Google Maps, Yahoo Local, and Bing Local to tell where you are and what you do to increase the odds they will find your business when a relevant search is made.
What and where? These are the two big questions that must be answered over and over again in local SEM.
Local searchers ask these questions implicitly and explicitly. In some cases, geo-terms are used and in other cases they aren't. For example, search queries can be "best ad agency in NJ," "cable advertising NJ" or simply "best ad agency" or "cable advertising."
Search engines such as Google and Yahoo want to know the same things about your business that searchers want to know. Where is it and what products/services does it offer?
Are you answering these critical questions for your potential sales leads as well as the search engines?
Many times local businesses choose online marketing consultants based on the attractiveness of the websites they create without giving any thought to SEO. Even those website designers who know how to help with search rankings are rarely knowledgeable enough about the specifics of ranking for local search. As a result, the local business owner ends up with a beautiful website that never ranks for competitive keywords or attracts any new customers.
By following a few simple tips and tricks, you can prevent this from happening to your online marketing investment.
Your Home Page
You need to make it clear to people who land on your page what you do and where you do it. Simply because everyone in New Jersey knows where Broad Street is, it doesn't mean that everyone who sees a Broad Street address on your website will know that you're in New Jersey. The searcher may be entirely new to the area or just passing through, which may be the reason why someone may be searching for your business in the first place.
So, if you're a New Jersey marketing firm, don't expect people to look around to find that information on your site. Say it clearly near the top of the page and do it in text form, that way it is unmistakable to the search engines as well as to the searchers. Don't assume anything! It's important to make this information so clear that it can't possibly be misunderstood.
Your Page Title
This is the most important ranking factor for SEM. And if that isn't enough of a reason, then think about it from the human point of view.
Google displays the page title as the headline in the listing that appears for your pages in the SERPs. If someone is for searching for "marketing companies new jersey" and the headline they see in the search results says "THE Best of the Best Marketing Companies in NJ," it'll grab their attention much better than a headline that says "marketing company".
Google will also bold the words that were in a search query in the title when it appears on the page. So, for example, if a searcher in Central NJ asks for "co-op advertising" and your page title says "The Co-Op Advertising Professionals in Central NJ", then your title will look like this to the searcher: "The Co-Op Advertising Professionals in Central NJ".
Your Meta Tags
Along with your page title, these are also displayed in the SERPs. Meta tags are like the ad copy that entices people to click on your listings and go to your website.
Much like the page title, if your meta tags have the terms used in the search query then Google will bold these words on the SERPs. If the tags don't contain the keyword phrase that was used in the query, then Google will pull a snippet off the page that contains that phrase.
It's important to use your best keyword terms in your meta tags because, even though they may not help your pages to rank, they will likely encourage searchers to click through to your site.
In my next post, I will give more tips and tricks on how to clearly tell the search engines and the searchers where you are and what you do.
Online marketing slipped 5% in Q2 as the recession extended the first decline in online marketing since 2002.
This marked the second consecutive quarterly decline in online advertising since the dot-com bust at the start of the decade. That decline resulted in eight consecutive quarters of falling online ad sales.
In the first half of 2009, online advertising totaled $10.9 billion, down 5% from the same period of 2008. Almost 50% of that money has been spent on search engine marketing with Google, making Google the controller of 2/3 of the U.S. search market. In fact, Google's ad revenue for the first half of the year increased by 4%.
Online marketing consultants predict that revenue will pick up as the U.S. economy recovers and advertisers increase their efforts to connect with consumers who are going to the Internet for information and entertainment.
The Internet's advertising prices are also lower than those offered in traditional media. As a result, these advertising trends are the primary cause of traditional media suffering much steeper advertising declines than the Internet.
For example, print advertising has been falling for the past three years, including a 29% drop in Q2. Marketing analysts doubt that all the advertising dollars that have migrated away from traditional media will return, even after the economy recovers.
The Federal Trade Commission has made its guidelines tougher for traditional media and online advertising.
From now on, advertisers who use atypical examples, like someone losing over 100 pounds from a diet pill, also need to provide typical examples. The newly revealed guidelines, which were announced October 5th, 2009, also have some requirements for celebrity endorsements. Celebrities now need to disclose their association with advertisers, if any, outside of the context of their traditional media ads. This includes appearances on talk shows and online social media connections. Celebrity endorsers and advertisers are now liable for any false or unsubstantiated claims.
The FTC has also place restrictions on social media advertisers, such as bloggers, online marketing consultants, and word-of-mouth marketers. All three must now reveal if and when they received any material considerations, such as monetary compensation or free products, for their endorsements. Advertisers must also reveal if they paid for the research that backs up their claims.
Of course the FTC has the consumers in mind when making these new rules and regulations. The new guidelines will increase transparency for consumers. However, the increased scrutiny upon marketing companies will increase costs, which will most likely be passed onto the consumer.
Email advertising is the most effective and cost-efficient medium available for your internet marketing campaign. Email advertising enables you to develop a long-term dialogue and relationship with your customer. However, if you abuse your email advertising campaign, you can also harm your relationship with your customer. So you must strike a delicate balance.
In order to reach that balance, you should combine informative content with promotional content. You should create the need for your product/service by providing relevant information. Then you can start the sales process by providing promotional content. For example, car repair businesses can explain the importance of maintenance, the benefits of repairing instead of replacing, or even the symptoms of required maintenance before offering their services.
Because of this delicate balance that is required, careful planning is a necessity for your email advertising campaing. A successful campaign is constantly improving itself in order to meet customer expectations.
There are a couple of things you can do to maximize your ROI on email advertising.
First of all, make sure you use a valid return address. The point of this type of internet marketing is to start a dialogue and end up with a loyal long-term customer. As a result, your customers need to be able to respond to your emails so a long term relationship can be built.
Second of all, you need analytics to track your results. This way you can measure exactly what you are doing right and what you are doing wrong. You should track bounced emails, open rates, click through rates, and conversion rates.
Third of all, you shouldn't overload your customers with too many emails or too much information. Your customers can't spend all of their valuable time on your emails, so keep them short and simple.
Next, you must abide by CAN-SPAM laws that require your customers to agree to receive your emails. If you don't adhere to a strict opt-in policy, you may be fined, and your deliverability rates will suffer.
Then, make sure you keep your database interested by staying relative and on-topic. Your database expects quality content, or they wouldn't have signed up for your email advertising campaign in the first place.
Finally, use a proper email advertising tool that will make your email advertising campaign scalable. There are many tools out there, so you must determine which one fits your needs. Many online marketing consultants run email advertising campaigns as well, so you should probably do some research and weigh the benefits of doing it yourself versus the benefits of hiring an advertising agency.
Just when you thought that print advertising was down for the count, it comes back swinging hard. With new and innovative forms of interactive advertising, print advertising will be the unlikely competitor of the Internet. As new technologies emerge, traditional media advertising will merge with online advertising in creative and engaging ways.
Technology, such as mobile phones, is taking print advertising off the page and into the realm of interactivity. One such example is how consumers can now use their camera phones to take pictures of print ads and text them in return for promos, such as coupons or video clips. An advertising campaing like this was used to market this summer's film "X-Men Origins: Wolverine".
Another form of interactive print advertising is Microsoft's upcoming ad campaign with Ford to market the new Ford Taurus SHO. Microsoft will allow consumers to scan certain tags with embedded codes, and the codes will link consumers to certain microsites.
The new level of interactivity in print advertising will immerse and engage consumers in a much more profound way, not to mention a much longer time-span as well. Print publishers who have been losing the fight to online publishers will now be able to compete for their share of the market. Maybe this is a cue for other forms of traditional media advertising to update their techniques as well. Instead of competing with online marketing, they can be complementary to it.
If you decided to go with your own in-house online marketing department instead of an advertising agency, then another helpful suggestion for your online marketing campaign is to position your online department as an entirely separate business.
The biggest advantage of your online marketing department operating on its own is that it will leverage most, if not all, of your existing expenses of your brick and mortar business.How is this possible?Well, the return from an internet marketing strategy can be exponentially greater than any other traditional media marketing strategy.Why?Because the realm of online advertising is global, not to mention the fact that a lot more people use the internet than any other traditional media, such as reading print advertising, i.e. a newspaper (which is slowly dying) or looking at television advertising (most people change the channel or get up to do something else during a commercial break).Relatively speaking then, the cost of an online department (if run properly) is much cheaper than a traditional media department since the return is much greater (cost includes risk here).
You need to budget as much as you can into your online efforts.If you hire an advertising agency, you should redirect a good portion of your marketing budget towards that endeavor.However, if you decide to tackle your online marketing efforts on your own, you need to keep a few things in mind when budgeting.
There’s a lot that goes into an online marketing department.Of course you have to hire staff (creative staff for the writing and design, IT staff for logistics, and probably an experienced online marketing consultant to act as the department head).You need to get proper equipment, which includes a top-of-the-line computer (you definitely don’t want to deal with lag when running an internet marketing campaign).You need to have software so your internet marketing department can do its work.You need to have tracking programs so you know how much traffic your online campaign is building.
It’s like going to Vegas, or Atlantic City for us Jersey folk.To win big you need to play big.The more you invest, the more return you can potentially see (of course there’s always the chance that you’ll fail completely, but what’s business without risk).Of course with all the required investments in creating your own online marketing department, the bill can run up pretty high.If you’re a small business with a limited amount of capital, you might want to consider hiring an advertising agency. Or if you're a small business with little to no time on your hands, such as a retailer or car dealer, you may even want to hire a niche specific advertising agency, like an automotive ad agency, or a retail advertising agency. But if you can afford to allocate the necessary funds and time into an in-house online marketing department, then by all means do so.
There are many advertising agencies out there. Some are industry specific agencies, such as an automotive ad agency, or a retail advertising agency. Others are agencies that work in any industry. Depending on your preferences, you can go with either one. But finding a full service ad agency with good online marketing consultants should be a little bit of a process. It is a lot like shopping for a car.You definitely don’t buy the first car that you see.You shop around, look for the best deal, the best prices, and the best product.Well, you should go through that same process for hiring the best ad agency as well.
First of all, you should find out whether the advertising agency actually does search engine optimization, or if they just claim to do so but do something else in reality.I know that some New Jersey marketing companies claim to perform SEO services, but instead they just buy the sponsored links at the top of the search results page.Anyone can do that, you don’t need an SEO consultation firm to do that for you.The whole point of SEO is improving organic search results, that is to say, all the search results that come underneath the sponsored links.Improving organic search results has nothing to do with buying sponsored links from Google or Yahoo.
Secondly, you’ll want to find out if the full service ad agency only offers SEO services, or if they also offer all other types of internet marketing services.The other types of online marketing are SEM – search engine marketing (that’s where the buying of sponsored links comes in), email advertising, website design, website development, and pay-per-click (PPC, sometimes referred to as CPC, or cost-per-click).The best ad agencies even do their own website hosting.A great internet marketing campaign will utilize all aspects of internet marketing, not just one.
Your website will probably be the most important and powerful marketing tool that you’ll have, so make sure that your advertising agency is on the same page as you when it comes to long term success.And as when dealing with any salesperson, pay attention to how your questions are being answered (are they actually answering your questions or just beating around the bush), ask for references, and most of all, trust your gut (human intuition exists for a reason).
Here’s another tip for both your traditional media and online marketing campaign:FIND THE RIGHT PERSON!
This may now be a cliché, but that doesn’t change the fact that it’s still true.Your company’s greatest asset is its people.If you have incompetent people working for you, your business won’t go anywhere.This is also true for both traditional media and internet/email marekting.They say that your company is only as good as your worst employee.Well, your traditional media and internet marketing strategy is only as good as the person who implements it.
Your business needs the right person (or group of people if you’re hiring an advertising agency) to head both your traditional media and online marketing strategy.Do you have anyone who you can trust your life with?Well, for your marketing strategy you need someone who you can trust the life of your company with.If your marketer, or advertising agency, isn’t good at what he/she/it does, then you’ll be behind the curve, which will mean dire consequences for your business.
If you decide to go with a full service ad agency, there are a few things you should keep in mind when selecting one.But I’ll save that for my next post.
Why is data analytics important? Well, have you ever tried to manage something that you haven't measured? You could throw yourself into the deep end of a pool, but if you don't know how to swim then you're going to drown. So how do you stay afloat?You need to invest in measuring and tracking services for all of your web site traffic. Any good full service ad agency with competent online marketing consultants should offer data analytics as a service.
First of all, you need to be able to measure your sheer traffic volume.Traffic volume is the general number of visitors to your website, whether they were online conversions or not.This can give you a clear picture of how many web surfers are even reaching your website, from anywhere on the web.This number is also important because it gives you something to measure everything else against.
Secondly, you need to measure traffic quality.What is the bounce rate of your website?How much time are your visitors spending on your website?These things are important to measure in order to gauge how well your website keeps the attention of its visitors.By measuring this against the traffic volume, you can see what percentage of your visitors is actually staying on your website, versus just looking at it for a couple of seconds and then hitting the back button (or any other way to get off a website so quickly).
Thirdly, you need to determine your traffic sources and measure how many visitors you are getting from each one of those sources.This allows you to see where you are getting your visitors from and enables you to allocate more resources to those traffic sources.You can measure this against traffic quality to see where the most interested visitors are coming from (from which website or link they are being redirected).You can also measure this against traffic volume in order to determine the percentage of visitors from each source.
Fourthly, you need to measure your traffic conversions.Making that sale, i.e. getting that conversion, is the goal of your business.By measuring traffic conversions, you can see how well you are doing in each category.By measuring traffic conversions against all of the above mentioned kinds of data, you can determine where most of your online conversions are coming from, how long each conversion spends on your website, and the percentage of total visitors that become online conversions.
Lastly, you need to determine how often you should analyze these data points.This depends entirely on your business and your industry.It also depends simply on your preference.Some people like to have daily numbers, some like weekly, or monthly, or quarterly, or even annually.The point is that you need to figure out how often you need the data reports in order to be on top of your game.But that is entirely up to you. If you hire an advertising agency, it should give you the option of how frequently you would like to receive your data reports. The best ad agency will analyze your reports for you and tell you how you can improve. But this is of course true not just for internet marketing, but also for traditional media marketing such as television advertising, radio advertising, print advertising, or any outdoor advertising.
Again, these numbers individually won’t mean much.A number by itself is just a number; but together, these numbers will paint a very clear picture of the health of your business.With all of this knowledge, you’ll be able to do everything that is necessary in order for your business to thrive.If you know how to swim, into the deep end you go.
The internet is a great forum to cultivate A.D.D. habits. Most people using it get bored very quickly. A big reason why a lot of websites start out good but then fall off the radar is that they are not updated. Any online marketing consultant can tell you that your website's structure, layout, and content plays a big role in your online marketing efforts. As a result, your website needs to be updated regularly. That doesn’t mean that you need to constantly add new content every second. But it does mean that it heavily depends on your industry.
Let's say that you are a car dealer. One of many great automotive marketing ideas is to keep your website updated with new car models, new deals, or even future concept cars from the manufacturer. Your website's job is to keep the audience interested and entertained. Imagine if all the car enthusiasts in your area went to your website. Even if they go there to just be entertained (by any interactive media you may have on the website, or just videos) chances are that they will buy from you when looking for their next car.
If you regularly update your website with new content relevant to your industry, you can seem like THE industry expert. Most people don't want to be sold, especially by any random schmoe who doesn't know about the product/service itself, but rather knows only how to sell the product/service. Most people want to know that they are getting solid, factual information from people who know what they are talking about. By keeping your website updated regularly, you can be that person/business. Your website can be THE place that people go to for information regarding your industry. Take us for example. We are part automotive ad agency, part retail advertising agency, and part public relations agency. As an internet marketing best practice, we keep our main website, which is our blog site, constantly updated. We blog about marketing techniques, marketing services, and current events in the world of advertising. Even though we really just got the ball rolling, by updating regularly we will soon have enough content on our site to be considered scholars or experts in the industry. Once we've accomplished that goal, once we've established ourselves as industry experts, converting leads to sales will be much easier. When people think that you are an expert in your industry, they rightly assume that you know what you are doing. You will no longer have to go out of your way to sell, as your expertise will sell itself.
So, depending on whatever industry your business is a part of, you’ll need to update your website daily, weekly, monthly, or whatever consumers of your industry demand (aren’t we all at the mercy of our customers). But beware, once you start updating your content more quickly, your site visitors will expect the content to be updated in that same frequency for the rest of your site’s lifespan. So be like the tortoise, start out slow and pace yourself. You can regularly update your site with new content such as pics, videos, or even text. That way, your regular visitors won’t abandon your site completely.
Co-op advertising has been around since there has been print advertising, and it remains strong even in today’s world of television advertising and online marketing. Co-op advertising is a common advertising practice used by manufacturers, suppliers, wholesalers and distributors. It enables products/services to be highlighted in regional and local advertising.
Think of amusement parks, like Six Flags here in New Jersey. They always have some sort of promotion through Coca-Cola, such as "buy one get one free" or "half-price tickets" with a coke can. Coca-Cola enjoys the endorsement of its products by Six Flags, while Six Flags get extra special pricing on product purchases. More importantly, since the advertising specifically mentions both Six Flags and Coca-Cola, Coca-Cola will help offset the cost of the co-op advertising campaign by jointly paying for the co-op advertising with Six Flags.
As traditional media marketers and online marketing consultants, we run both traditional and online co-op advertising campaigns. Don't have the capital or resources to advertise the way you want to? Sign up for our mutually beneficial co-op advertising program. We'll offset your advertising costs while also advertising your business.
As a way of keeping up with modern times, we have expanded our traditional media efforts into the world of online marketing. We still adhere to the same principles, except we've transposed those principles onto another medium, the internet. As a result, we're not only a traditional media advertising agency, but we're also online marketing consultants. So we not only handle things such as television and radio advertising, outdoor and billboard advertising, and print advertising, but we also handle website design, website development, search engine optimization, search engine marketing, and of course email advertising. Just as we can create beautiful and colorful print ads for your business, we can also create beautiful and colorful websites, landing pages, and email blasts for your business. We'll also run blogging campaigns for your business both as a form of public relations and as a means of getting you indexed on major search engines.
We'll run your online marketing campaign for you! Call us at 877-876-2995, or visit our website, or our other blog.
BOC Partners, Inc. is a privately held advertising agency located at 1030 South Ave West, Westfield, NJ. For the most part, we act as an aggressive retail advertising agency and provide marketing solutions to the most demanding of advertisers. One of our areas of expertise is the automotive sector as we work with many large retail automotive dealerships. For 25 years BOC Partners has been winning over the likes of this category of business, which provides BOC the resources to handle just about any advertiser for any industry. The volume of work and demands of "turn on a dime" deadlines gives BOC Partners the skill set to handle almost any task.
In the past 3 years BOC Partners has been called upon to provide its experience to other retail markets including professional services, consumer electronics, home improvement and real estate, financial institutions, as well as B to B (business to business) accounts. We specialize in both traditional media (print media, direct-mail advertising, broadcast communications, etc.) and online marketing (search engine optimization and marketing, email advertising, web site design, traffic analysis, etc.). Both our internet marketing campaigns and traditional marketing campaigns serve one end goal, increasing our clients’ sales; because as we all know, at the end of the day, sales are the only thing that matter (well, to businesses anyway).
Need assistance with your advertising strategy? Call us 877-876-2995!
Welcome to BOC Partners, Inc. A unique advertising agency that specializes in both traditional media and online marketing. We consider the term “Ad Agency” a little outdated …like a description used 10 to 20 years ago (think Daren Steven in Bewitched). Our focus is on building traffic, be it showroom traffic, phone traffic, or online traffic. But traffic is only the beginning. We not only practice the art of traffic building, but also the art of increasing conversions while focusing on quality. Located right in the middle of New York City and Philadelphia, we are sitting in two of the top markets in the country, but our great ideas and the best tracking techniques will work anywhere.
Our agency principles have been around for 25 years and that kind of tenure brings the tried and true type of experience that your business can benefit from. We’re not like most marketing companies; we’re more like a consulting firm. We don’t advertise in all arenas just because we can. We’ll figure out what’s best for you, where you can reach the most potential customers, and attack any target marketplace for maximum return. We’re like the military of the marketing world. Research, strategy, planning, and execution…mission accomplished.
BOC Partners provides marketing management, creative design, media buying, SEO, and a lot of other proprietary cool things to make your business successful. We focus on all the primary advertising verticals such as outdoor advertising, print advertising, radio advertising, and television advertising. We're even online marketing consultants. Best of all, all of our solutions are measurable and chances are they out perform 4 of the 5 techniques that you are currently using. We don’t like tooting our own horn (as you can tell by this paragraph), but we are the best at what we do. Everybody seems to be blogging these days, so we figured we’d start too. Besides, we think we have a lot to share with the world, well at least the business world anyway. If you would like to consult with us, call us at 877-876-2995.
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