Paris Hilton has threatened legal action against a billboard advertising company who suggested that she was 'vacant'.
A New Zealand company plastered her face across a roadside billboard advertising free billboard space.
Paris Hilton is threatening to sue the company, Media5, over the photo of her used to promote free billboard advertising space, with the suggestion that she is vacant.
Her manager, Jamie Freed, claims the company does not have permission to use the picture and insisted to local media that the star plans to settle the matter in court.
Spokesperson for Media5, Adam McGregor described the advert as 'a bit of fun'.
Paris has a proven ability to laugh at herself,' he said. 'We assume that the agency has taken care of the rights to the image of Paris, but we will ask the question. We're not trying to offend anyone.'
He said that if Hilton's lawyers asked for her image to be removed from the billboard, the company would probably oblige.
Earlier this year, Woody Allen received £3million in damages for the unauthorized use of his image in a billboard advertising campaign for clothing giant American Apparel.
This time I will talk about email advertising and direct mail.
Email advertising has increased in the past few years, but there still are limitations. Double opt-ins these days are the norm. Yet still, most click-through rates still average less than 0.5%.
This means that you can leverage your ad budget using a form of traditional media, namely direct mail. There are great advantages to a targeted direct mail program. First, due to higher rates for paper and postage, a lot of the competition has gone away. Direct mail is also one of the best performers when it comes to ROI, especially if you have a great offer and a great list. A great list is essential, so you must assemble your list with all the care in the world. If this is done properly, your database will be your business's most valuable asset.
Typical direct mail response rates range from 1% to 2% for general lists. But a mailing with a great offer to a targeted list in a specific industry can increase these rates many times over.
That's the last bit of advice on getting the most money out of your advertising dollars. Make sure that you test, measure, and track all of your ads so you can tell how many leads they generate, and how much your ROI is. Always know what you are buying.
This time I will talk about running a public relations campaign by being a contrarian.
These days it's great to go against what everyone else is doing, such as being optimistic when everyone else is pessimistic, or starting a business when everyone else is getting laid off.
You can use your story to your advantage by including it in your pitch to any traditional media. This way, you have more of a chance of being mentioned, especially if your business is unique or operating in an interesting niche.
Great stories are always in demand by media outlets that are looking for points of view that oppose the general media narrative of the day. At this point, the narrative in the U.S. is doom and gloom, but if you are the bright point of light, you can enjoy the public relations rewards now and for years to come.
Next time, I will talk about email advertising and direct mail.
This time I will talk about negotiating in a buyer's market and leveraging your business to get the most out of your ad dollars.
Since we are in a buyer's market right now, your business is in a great position to add as much value as possible. For television advertising this can mean that your business is mentioned more in intros and outros to commercial breaks. For radio advertising, this means a higher frequency of mentioning your business's name, or co-op advertising of a local event. For print advertising, this means bigger ads and more ad placement.
Finally, you should try to leverage any advertising package that is presented to you in order to get as many leads as possible.
Next time, I will talk about establishing a public relations campaign by being a contrarian.
The economy is springing back into action, and as such, this is your opportunity to position your business as THE place to go to for your product/service. By expanding your advertising budget, as the now growing economy will enable you, you can add value that will result in increased reach and frequency. Both of these are essential to getting more business and increasing profits. In the next couple of posts, I will explain how you can add value to your advertising campaign so that your ad dollars aren't wasted.
The first thing to remember is that leads are much more important than branding right now. When revamping your ad campaign, or starting a new business, generating new leads is key, even if your public relations agency or full service ad agency tells you different.
Of course branding will help to create a strong identity, and a fancy logo can help achieve that. But nothing creates a stronger identity than giving the best products/services to alot of consumers. So, if your a retailer, make sure that your retail advertising agency is spending more time at generating leads than it is at branding. Thus, it's critical that your ads can be responded to, so have a call-to-action, whether it's a "call us" or a "click here".
Your business needs to be the provider of sought after products/services, especially for people actively looking for lower-cost and better products/services. You need to be able to find a full service ad agency that can deliver your message to consumers. I went over how to find the best ad agency for you in an older post.
Next time, I will go over negotiating and leveraging.
According to a new study, mobile marketing budgets are going to increase dramatically over the next year. 31% of New Jersey marketing companies anticipate a budget between $100,000 and $250,000 on mobile marketing in 2010, compared to only 22% of New Jersey marketing ccompanies a year ago.
About 13% of New Jersey's best ad agencies plan to spend from $250,000 to $500,000, up from 4% of New Jersey's ad agencies in 2009. More than 15% will have a budget of more than $1 million for mobile marketing campaigns, compared to only 11% a year earlier. 23% are budgeting less than $100,000 and 10% don't even know how much they are going to spend on mobile marketing.
The study also showed that 60% of full service ad agencies that aren't doing mobile marketing yet plan on buying mobile marketing in 2010.
30% of best ad agencies say that mobile marketing has become an integral part of the advertising media mix. Among full service ad agencies that have run mobile marketing campaigns, 78% said that they met campaign goals, while 80% said that they developed internal resources to support mobile efforts.
The proliferation of Google Android-based devices, such as smartphones, should help full service ad agencies, such as a retail advertising agency, an automotive ad agency, or a public relations agency more easily run campaigns across different smartphones.
For many online New Jersey marketing companies, online conversion rates are alot less than what they used to be. But simultaneously there are also some online marketing consultants who have experienced no significant drop in traffic conversions. This is because they have built exceptional subscriber loyalty over some years.
For many online New Jersey marketing companies, the biggest problem is email advertising deliverability. Email advertising is being filtered so heavily today that often less than 20% of a large mailing list gets delivered.
However, there are a few ways you can improve your email deliverability. One such way is to run it through a spam checker before sending it out. The best email advertising programs have built in systems that give you spam scores before sending your email out. So, for example, let's your email scores higher than a 1 on a 5 point scale, you should probably revise your email.
Also, a business totally dependent upon email advertising is not a very solid business. Businesses need a database that has not only names and email addresses, but physical mailing addresses as well. That way, if something apocalyptic ever happened in the world of email or the internet, they could just start using direct mail and still be in business.
Many ISP's now monitor email delivery rates, bounce rates, and even open rates. They use readily available data, and if a given ISP or third party list host has a dismal record, they may block all emails from that source. If ISPs are blocking sources that send out alot of emails that have very poor open rates, some online marketers may have to move to a different outlet.
For example, a business could start marketing through various social networking sites, such as Facebook, Twitter, or MySpace, and even build a larger email database. Businesses could use these social networking sites in much the same way that email is used. They can send direct communication messages with product/service offers, discounts, value deals, etc. And, since social networking sites are free to use, businesses will save money.
In a recent survey, email advertising was shown to be the preferred method of communication. When asked to rank their preferred methods of receiving marketing messages from vendors, 62% of responding consumers said that email advertising was their preferred channel of communication, followed by 23% for direct mail, and 13% for social media. The least preferred way to be contacted was telemarketing, with 80% putting it at the bottom of their lists.
The survey, conducted in Boston, MA, in October 2009, also showed that email advertising communications frequently trigger purchases, with 75% of respondents indicating that they had bought products or services as a direct result of receiving an email advertising message from a vendor.
The most common items bought as a result of direct email advertising were clothing and accessories (82%), followed by purchases from restaurants and coffee shops by 49% of respondents. Other popular items bought as a direct result of email advertising campaigns include grocery items (40%) and personal electronics (38%).
The survey also asked consumers about their involvement in social media direct marketing.
Social media marketing was found to be significant, with 40% of respondents stating they receive correspondence from vendors on the social networking sites they use, such as Facebook and Twitter. Nearly one in five people (17%) had volunteered or requested that companies actively contact or update them via these social media platforms.
Online radio advertising revenue is expected by SNL Kagan to grow 12% this year, to $441 million; in 2010, online radio advertising revenue will leap by 20%, to $530 million.
Online advertising revenue will also grow from 2.7% of total radio advertising revenue in 2009 to 3.2% of the total in 2010. By 2013, online advertising revenue growth is expected to level off, making up 4.7% of radio advertising's total revenue.
SNL Kagan analyst Justin Nielson points out that radio broadcasters were slow to embrace new technologies, but says that, with the decline of traditional ad spending, radio stations have “turned to online initiatives to grow top-line revenues, improving their Web sites and embracing online streaming and mobile apps to drive their local base to their multiple platforms. With total radio advertising revenue only expected to post modest growth over the next five years, it has become increasingly vital for stations to monetize digital innovations.”
ZenithOptimedia predicts that overall radio advertising revenue will return to positive growth in 2011.
PricewaterhouseCoopers expects that terrestrial radio will decline by a 4.7% compound annual rate over the next several years, to $13.6 billion in 2013. Radio advertising is expected to drop 14.2% this year to $14.8 billion, but will begin to turn around in 2010 and 2011; PwC says positive growth won’t be seen again until 2012.
Radio One is one radio company that is beginning to pull itself out of the advertising slump. Though third quarter revenue fell 12% - and automotive and financial sector advertising dropped 37.6% and 22.9% respectively - Q3 was the company’s second consecutive profitable quarter, having earned $14.2 million, compared with a loss of $266.1 million last year (the year ago period results were affected by a one-time write-down of $337.9 million).
Radio One said some categories, like food and beverage, healthcare and retail are showing signs of improvement.
Ford is offering the re-incarnated version of the Ford Taurus SHO sports sedan that swept car lovers off their feet in the late 1980s. The 2010 Ford Taurus SHO debuted in the Detroit Auto Show. Though it is inspired by the erstwhile SHO, the new Ford Taurus SHO has a host of new additions. The engine is a 365-hp twin-turbo EcoBoost V6 that has the USP of offering the power of the V8 with the fuel economy of the V6. The SHO model formerly meant Super High Output, which actually makes more sense in the modern version. The V6 engine is backed up by Ford's six-speed SelectShift automatic transmission.
The SHO also has a better suspension due to SHO-specific shock absorbers and springs. There is also an optional Performance Package on offer that includes better brake pads, recalibrated steering and a "Sport Mode" for the stability control system. Nineteen-inch wheels made of Goodyear Eagle rubber are standard for the model.
New wheels are the most obvious feature that sets the SHO apart from other Taurus trim levels. The grille features a dark grey finish that matches the wheels. There is a SHO/EcoBoost badge on the trunk lid. The nostalgia inducing Atlantis Green, which has been inspired by the Emerald Green of the second generation SHO models, is a color that SHO buyers can opt for.
The seats are leather-trimmed and feature two-tone with recycled Mike Suede inserts. Classy aluminum trim and SHO branding on the floor mats and passenger-side dash panel contributes to dressing up the interiors. A perforated leather-wrapped steering wheel and 10-way power adjustable front seats contribute to driving comfort. The accelerator and brake pedals as well as the console, instrument and door panels feature SHO-specific aluminum trim and appliqués. Ambient Lighting allows the Ford Taurus SHO driver to program interior lighting from a choice of five attractive colors to cater to individual sense of aesthetics.
SHO also boasts of several fabulous features like
Intelligent Access with Push Button Start which renders the conventional key redundant.
MyKey which activates a restricted driving mode incorporating persistent safety belt reminder, audio system volume limits and speed chimes.
Easy Fuel Capless Fuel Filler System, which eliminates the need for a traditional fuel cap.
Ford SYNC, a fully integrated, in-vehicle voice-activated communications and entertainment system. The system combines 911 Assist, Vehicle Health Report and GPS-based features.
Reverse Camera System, a distinctive SHO option along with Adaptive Cruise Control and Collision Warning with Brake Support.
Multi-Contour Seats, which impart a massage to passengers to help prevent back pain and fatigue.
A Voice-Activated Navigation System with multiple features.
Hi-tech Sony Audio System with multiple features.
The 2010 Taurus SHO comes standard with a range of safety equipment and features. The 2010 Ford Taurus SHO will be priced at $37,995.
Most companies were quick to cut advertising budgets as the recession took hold of the economy. To most people this seemed to be the rational choice. Historically, however, the data indicates that it is better to maintain a strong advertising presence through an economic downturn. Understanding this counter intuitive phenomenon will be helpful to companies who want to weather the storm and come out stronger than they started.
The best reason for any company considering advertising is a simple fact: the competition isn't advertising. When a company stops advertising because of a recession, the market essentially is left open to its competitors. Customers will still need services irrespective of the recession. Your company can be the one the customer chooses because you've made your presence known.
Another positive from advertising through difficult times is creating a long term position for your company. The visibility of your product increases during a recession because of drop in advertising of your competition. Even if consumer spending has dropped, when a consumer does make a purchase your sales will drop if your product is not on their mind. Gaining the customers that pick you through difficult times can turn out to be a benefit in the long run. This underlying trust between consumers and your company is invaluable. There are some very good examples of this i.e. Pepsi rose to prominence during the great depression.
The bad economy can also be helpful in certain aspects. Television advertising, radio advertising, and internet advertising prices have also taken a hit. What better time to advertise than when you spend the least for a time slot! Use this time to make contacts in the advertising industry as well. An Account Executive can be your crucial contact to get your ads in prime placement, negotiate good deals on rates and even get extras thrown in for your ads.
Use this opportunity to talk to your customers directly. Customers react favorably when a company makes available products that help the consumer weather tough times. In the auto industry, companies have come up with great automotive marketing ideas and programs that protect buyers from the impact of losing jobs. These programs have reflected as positive growth in automotive sales leads. An example is Hyundai, who achieved a growth of 4.9% in sales with their assurance plus program. Toyota on the other hand has taken a 36% drop in sales.
In spite of seeing the obvious benefits of advertising through tough times we still face one question. Where do we get the money to sustain an advertising campaign in this economy? This is where we look deeper into budget advertising.
There are a few options available to a small business to advertise without hurting their bottom line. Here’s a look at few of them.
If you have a TV commercial for your product, post it on YouTube. It costs nothing to upload a video and it effectively increases your ad's shelf-life.
Going back to the basics of traditional media is always a prudent choice. Issuing flyers and coupons can definitely help create a buzz. It's a relatively low cost initiative and by implementing programs that offer a discount to those who bring in a flyer can bring in new customers.
Maintaining a website is crucial. Even if you do not engage in selling products online, having a virtual presence goes a long way. People searching for local businesses will notice your competition if they have a website and you don't.
Radio advertising is a good way to reach out to local customers and give you the ability of choosing a target audience. Taking time to find out which stations and the time slots in which a particular set of people will be tuned in will help increase efficiency of your ads.
Co-op advertising is a great cost-effective way to get your name out in the public. The cost is shared by several related businesses. For instance, a bath fitting company can advertise with furniture dealers and reach out to common audiences. This increases exposure with limited need of expenditure.
At the end of the day, a bad economy does not necessarily mean bad business forever and effective advertising does not have to be expensive There has never been a better time to be innovative and reap the rewards.
Sao Paulo has now joined in the anti-outdoor advertising parade. The city of Sao Paulo, Brazil has banned billboard advertising, flashing neon signs, and electronic scrolling panels. As a result, fierce debate has sparked among the city's inhabitants.
City planners, architects, and environmental advocates have hailed the new legislation as bringing the city "one step closer to an imagined urban ideal" as they applaud the banning of visual pollution. One columnist calls it a "rare victory of the public interest over private, of order over disorder, aesthetics over ugliness, of cleanliness over trash".
On the other hand, however, advertisers and business groups oppose the decision. They say that free expression will be inhibited, jobs will be lost, and consumers will have less information about which products to buy. They argue that the availability of information is the essence of capitalism and consumer culture.
The new law also places rules on store signs and even on mobile outdoor advertising, such as on the side of a bus, or banners on airplanes and blimps. A court called the law unconstitutional because the federal government controls airspace, not the city government.
Popular reaction to the legislation has generally been very supportive, as the bill passed by with a whopping 45 to 1 vote. However, full service ad agencies and marketing companies fear that the legislation will profoundly negatively affect them, ultimately causing a loss in revenue and by extension, employment. There are 13,000 billboards that have been installed illegally, but the advertising agencies argue that they are merely scapegoats, and the real blame lies with another entity, possibly corrupt government officials taking bribes.
Last time I talked about addressing your prospects' problems through relevant direct mail messaging. This time I will talk about using direct mail advertising and email advertising together to drive up response rates.
Because of the recession, some people have been discontinuing their direct mail campaigns because they think it is not cost effective enough. However, as an automotive ad agency, a retail advertising agency, and a professional services advertising agency, we like to think that we know what we're talking about. We know that the real metric we should be looking at is not just investment cost, but ROI. According to the experts, direct mail followed up by an email has a much higher ROI than either form of communication alone when running an integrated marketing campaign. Direct mail by itself also has a higher ROI with business-to-business when running a single faceted campaign.
The reasons for this are as follows. Most of the time, direct mail lists are alot cleaner than email advertising lists. Also, generally speaking, people are more accepting of unsolicited mail than they are of unsolicited email. After all, it's much more likely to open up an email and get a computer virus than it is to open up some mail and get an actual virus. Next, for business-to-business, direct mail is still delivered even if the prospect is no longer with the company. Email addresses, on the other hand, are usually turned off when a person leaves an organization. Think of all the people that got laid off in the recession and how many email addresses must have been turned off. Lastly, direct mail is subject to an infinite amount of creative possibilities, whereas something like print advertising, television advertising, or billboard advertising always has to follow a certain preset format. Even email advertising has to follow a specific template most of the time. But direct mail advertising is only limited by your own creativity.
Direct mail is a great way to increase your b-to-b clientele, especially as part of an integrated marketing campaign. And because of the recession, the cost for direct mail has actually gone down. Use direct mail to start a conversation with your prospects; follow up that conversation with an email; direct that prospect to your online assets; and finish the conversation with a sale.
In the last post I talked about using direct mail to get clients in non-traditional spaces, or spaces outside of the office. In this post I will talk about using targeted, relevant direct mail in order to address your potential customer's grievances.
Direct mail is the backbone of your marketing campaign, but to ensure that it fulfills all of its potential, every part of it should be customized and relevant. You need to be able to find out what is important to your audience. You can use that information to take your prospects through the buy cycle with meaningful, relevant messages that pertain to their needs and wants.
You need to be able to find out your prospects needs/wants/grievances and address them in their language. How do those grievances relate to your product/service? By answering that question, you can solve your prospect's problem with relevant messaging. You can even integrate relevant white papers (for business-to-business) to help your prospects identify with your company/business, which in turn will make them more likely to become your customer. For example, for us, we would distribute a white paper with our automotive marketing ideas, if and how they failed or succeeded, or if they increased automotive sales leads. Since our audience is mostly of the automotive industry, that white paper would be highly relevant to our prospects, they would identify with it since they probably have the same problems, and they would most likely be interested in our service since we know how to solve the problem.
Knowing your prospects' problems is the first step in being able to solve them. You can address those problems with proposed solutions through direct mail advertising. Getting their attention right away is critical, and this will help you to do just that.
In the last post I talked about using direct mail to start a conversation with prospective customers, a conversation for which the next step would be visiting your website/landing page. In this post I will talk about using direct mail advertising to obtain customers outside of the traditional office space. This is, obviously, directly relevant to business-to-business marketing.
Many professionals work outside of an office setting, including construction foremen and operations managers, health professionals, private tutors, or retail owners. Using direct mail as part of an integrated marketing campaign is essential when trying to reach these prospective clients and building relationships with them.
One way to integrate direct mail into your marketing campaign is to use it as a primer before or after an email or phone call. Doing this will enable your prospects to become familiar with your business and what it does, with you, and with your brand. This will make them more receptive to your other communications, such as email advertising, radio advertising, or print advertising.
It is also a good idea to integrate personalized landing pages/URLs in with your direct mail campaign. This will enable you to customize the call-to-action for each recipient, increasing the chance that the recipient will respond. The Direct Marketing Associations says that 33% of direct mail recipients go online to respond, and that increases by 20%-30% when personalized landing pages/URLs are used.
As said in the last post, you can capture prospects' information and build a database of qualified leads. That way you can also send follow-up emails or direct mails. Remember that direct mail is a great way to introduce your online assets to people, such as professionals outside of the traditional office space, who wouldn't normally be in front of a computer. Start that conversation with mail, drive it to your website, and end it with a sale.
Direct mail advertising provides key benefits as part of an integrated campaign. This week I will share notes on direct mail advertising as thought of by the experts in the business. These direct mail notes will be split up into 4 posts. Each of the 4 posts will have its own main point that you should take away from this. The first post will be about using direct mail to direct customers online. The second post will be about using direct mail advertising to get customers outside of traditional offices. The third post will be about using targeted direct mail to address your customers' grievances. And last, but not least, the fourth post will be about using direct mail and email advertising to complement each other in order to drive response.
Direct mail is a wonderful tool for directing your potential customers to your website. Through direct mail, you can send out a catalog of information about your company, along with a message telling recipients to go to your website. In fact, the catalog can be an extension of the website, or even vice versa if you prefer. Also, once at your website, potential customers can divulge some basic information such as name, address, and email address. In that manner, this can be a good tool for building databases of qualified leads.
Also, direct mail is a great tool for reactivating old, non-active customers. And since those customers already know you, you will have a 4 times higher response rate than with other, new customers.
It is a mistake, especially for business-to-business prospecting, to view your online and offline endeavours as separate channels. Your online and offline efforts should be used in conjunction with each other. You need to open up a conversation with prospects in order to not only obtain new customers, but also develop brand loyalty. Direct mail is a good way to start that conversation. Use it to direct prospects to the next step of the conversation, your website/landing page.
Here is an example of some television advertising we've done for one of our clients, Beyer Brothers Corp. It's an infomercial that's about 30 minutes long. We know it's a little cheesy, but it's basic cable advertising. We also maximized the amount of views while using the least amount of money. Here's how:
The infomercial cost $1,500 to produce, and another $8,500 for airtime, giving us a total of $10,000. That $10,000 gave us 5 half-hour infomercials for 2 weeks, which is 5 hours of airtime. And those 5 hours of airtime were only primetime hours. The infomercial was shown in 3 states (New Jersey, New York, and Connecticut), across 26 cable systems. That's a total of 11,000,000 households that possibly viewed our infomercial. Think of all those leads!
That, compared to, let's say, going straight to the cable provider is a much better deal. Going straight to a cable provider means your infomercial will only be shown on that one cable system. The average monthly cost is $4,000 for 200 airtime spots, each being 60 seconds long. That's 3 hours and 20 minutes of total airtime. Now you do the math. Would you rather pay $4,000 for 3 hours and 20 minutes of airtime that will only be on 1 cable system (which means it will only be broadcast to 40,000 households, at best)? Or would you rather pay $10,000 for 5 hours of airtime that will be on 26 cable systems (being broadcast to 11,000,000 households)?
And don't ask what the deal is with the gorilla, because I honestly have no idea. The point is that it gets people's attention, even if it's in an outlandish way.
Cablevision on Tuesday took the wraps off Optimum Select, a new advanced telelvision advertising service that includes a call-to-action application.
Among the first clutch of clients to sign on as Optimum Select partners are: Unilever, Gillette, New York-based retailer Century 21 and Benjamin Moore.
First announced last month, Optimum Select went live in early October, with an opt-in execution for Gillette’s line of body wash. Cablevision subscribers who clicked on an on-screen overlay were issued free samples of Gillette’s shower-gel product.
Gillette provided 30,000 samples for the promotion. The stockpile was depleted in a week.
In a second initiative, paint brand Benjamin Moore sent a coupon for a free two-ounce color sample to Cablevision subscribers who pressed the “select” button on their remote during the spot. Similar premiums are available to viewers who interact with ads for Century 21 and Degree Fine Fragrance Body Mist, a Unilever brand.
“Unilever has been enhancing our television advertising spend with interactivity whenever possible, and it’s a proven element in our overall marketing mix,” said Rob Master, director of media North America for Unilever. “We applaud all new developments that add further scale and consumer involvement to the existing iTV footprint.”
In addition to the RFI wrinkle, Cablevision also allows for telescoping long-form content from standard 30-second spots, which presents an opportunity for marketers to more fully immerse viewers in their brand messaging. Automotive clients are particularly well suited for telescoping ads, as this will increase automotive sales leads.
Cablevision is also tinkering with addressable ad units and for the last few years has offered dedicated advertising channels like the VOD showcase Disney Channel on Demand.
“We’re extremely pleased by the initial response,” said David Kline, president of Rainbow Advertising Sales Corporation. “Advertisers recognize the extended brand experience enabled by Optimum Select, where direct marketing meets TV and transforms the traditional media ad model to offer qualified lead generation, brand engagement, enhanced measurement, insight and learning.”
While Cablevision didn’t disclose how it was pricing its Optimum Select units, the operator said advertisers will pay a premium for the interactive spots. For the first stage of the deployment, the interactive ads have been activated on 25 major cable networks.
Local ad sales account for a tiny fraction of Cablevision’s overall revenue haul. In the second quarter of 2009, the MSO took in $26 million in ad sales, down 13 percent from a year ago ($31 million). That works out to 1.4 percent of the company’s total Q2 revenue of $1.88 billion.
Cablevision will begin pitching Optimum Select to media buyers and marketing companies later this week.
