Many companies view social media as another outlet to pump their marketing messages into, especially marketing companies that have had success in other areas of marketing such as SEO, PPC, email advertising, or traditional media marketing outlets like television advertising, radio advertising, or print advertising.
Facebook fan pages, MySpace accounts, Twitter streams, blogs, YouTube channels, Digg submissions, Flickr accounts, Wikis, even rating and review sites are all social media marketing tactics you see commonly touted as efforts companies should be doing. But have you ever stopped to ask why?
Why should your company have a Facebook fan page? Is it because everyone else does? Maybe your competition does?
While it may seem cool to be able to say that you have all of these different social media accounts, you have to ask yourself if these marketing tactics are what you need to be doing to be successful in social media?
Facebook fan pages, MySpace accounts, Twitter streams, blogs, YouTube channels, Digg submissions, Flickr accounts, Wikis, even rating and review sites are all social media marketing tactics you see commonly touted as efforts companies should be doing. But have you ever stopped to ask why?
Why should your company have a Facebook fan page? Is it because everyone else does? Maybe your competition does?
While it may seem cool to be able to say that you have all of these different social media accounts, you have to ask yourself if these marketing tactics are what you need to be doing to be successful in social media?
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