Companies have been told that using social media as a means of public relations is beneficial in the long run, but ROI might take a little while since networking on social media sites like Facebook or MySpace is all about establishing relationships.
Online marketing consultants observe that many internet marketing professionals are hesitant about investing portions of their budget towards social media because returns are slow and not immediate.
However, if done well, social networking builds long-term relationships with online consumers.
Those looking for long-term, sustainable customer relationships can spend less per month using social media.
While 64% of surveyed businesses state they have tried social media out, 31% are not spending in this area at all.
Online marketing consultants observe that many internet marketing professionals are hesitant about investing portions of their budget towards social media because returns are slow and not immediate.
However, if done well, social networking builds long-term relationships with online consumers.
Those looking for long-term, sustainable customer relationships can spend less per month using social media.
While 64% of surveyed businesses state they have tried social media out, 31% are not spending in this area at all.
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